ALTEL: Just Like You – Redefining Brand Identity with AI-Driven Personas

How did the Kazakhstani mobile operator ‘ALTEL‘ fit tens of thousands of its customers into a single advertisement – ‘Just Like You’?

In 2023, ALTEL, the pioneering mobile operator in Kazakhstan, faced a branding challenge. It had lost touch with its Kazakh identity, resorting to foreign aesthetics and actors in its advertising. As local interest in homegrown brands surged, it became apparent that ALTEL needed a transformation to regain the hearts of its customers. This article explores how ALTEL harnessed the power of AI to revamp its image, engaging tens of thousands of its customers and boosting Google rankings.

Reconnecting with Kazakh Identity:
ALTEL realized the importance of reconnecting with its Kazakh identity. Unlike traditional approaches that focused on nature, the company embarked on a unique path. They decided to showcase Kazakhstan through its people, emphasizing the modern, innovative, and creative aspects of their customer base.

AI-Powered Selection of Brand Personas:
ALTEL faced the challenge of selecting a brand persona among millions of customers. AI stepped in during the pre-launch stage, offering customers a lifetime plan freeze in exchange for sharing their selfies. The response was overwhelming, with over 16,000 images collected.

AI Technology:
The magic happened when AI merged characteristics from thousands of these customer photos to create a collective image of the typical ALTEL subscriber. These AI-generated personas were then brought to life as 3D characters using cutting-edge MetaHuman technology.

Unique Brand Personas:
These AI-generated personas have become the face of ALTEL and feature prominently in their advertising campaigns, including videos, outdoor ads, and social media posts. ALTEL became a pioneer in taking the “AI typical customer” trend to the next level by turning these personas into true brand representatives.

Storytelling “Just Like You”:
ALTEL’s new campaigns are centered around the idea that these brand personas are “Just Like You.” This approach resonates with customers, reinforcing the brand’s connection to its clientele.

Conclusion:
ALTEL’s innovative use of AI technology not only helped the brand reconnect with its Kazakh identity but also transformed it into a trendsetter in the industry. By engaging customers through AI-driven personas and compelling storytelling, ALTEL successfully boosted its brand image and Google rankings. This case study highlights the power of AI in revitalizing a brand’s identity and customer engagement in the digital age.

This campaign is about:
Kazakhstani mobile operator, ALTEL brand identity, Local brands in Kazakhstan, AI-driven customer personas, Kazakh connection, Brand transformation, AI technology in advertising, Customer engagement