The latest evolution of “#LikeAGirl” from Leo Burnett Chicago brings to light the blatant stereotypes within the current world of emojis.
They may seem small, but emojis are more than just funny faces. They’ve become how girls express themselves in text and online. But do emojis truly represent girls? Always asked, and it turns out even emojis limit girls to stereotypes. Let’s make girl emojis as unstoppable as the girls they represent. Tell us yours with #LikeAGirl.
Join Always in their epic battle to stop the drop in confidence girls experience at puberty. For more than three decades, they’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident. Let’s champion all girls to be Unstoppable #LikeAGirl. They’re on a roll and making great change happen, together. Don’t stop!
Girls send over a billion emojis daily—and 67 percent of those girls agree that the way women are portrayed in available emojis implies that girls are limited to what they can do, and 54 percent of girls believe that female emojis are stereotypical. Whether it’s a bride, a princess or a random tango dancer in a red dress, current female emojis lean heavily into gender stereotypes, and #LikeAGirl is back to ask girls how they want to see that change.
Agency: Leo Burnett Chicago
ECD: Nancy Hannon
Creative directors: Natalie Taylor, Isabela Ferreira
Creatives: Jin Yoo, Amanda Mearsheimer, Garrett Vernon
Production company: Pulse Films
Director: Lucy Walker