Amazon Prime Video: The Live Trailer for ‘An Unknown Enemy’
The first trailer that you can’t see but you can feel by Amazon Prime Video – The Live Trailer of An Unknown Enemy with the help of technology.
October 2nd 1968. At the square of the three cultures, during a student’s meeting, the biggest public bloodbath in Mexican history took place. The government forces opened fire over hundreds of student, No Mexican media talked about the incident until the Olympic games passed.
The first trailer that you can’t see but you can feel. A sensorial live experience for the launch of the Prime Original series “Un Extraño Enemigo” (An Unknown Enemy) which revived the massacre of the 68 and became an act of collective memory without precedent with the use of technology, stunts, lights, surround sound and the performance of a helicopter.
Credits
Advertiser: Amazon Prime Video
Product: An Unknown Enemy (Un Extraño Enemigo)
Country: Mexico
Idea: The Live Trailer
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Esli Martinez
Copywriter: Edgar Ábrego
Account Director: Mariana Torrijos
Account Supervisor : Samantha Ayala
Production: Javier Velázquez
Tags:
Archer Troy, Amazon Prime Video, Amazon, The Live Trailer, An Unknown Enemy, Latest Tech News, Best Innovative Campaigns, innovative technology ideas, best technology campaigns, Mexican
