Bajaj Allianz General Insurance has launched Drive Smart Service

Bajaj Allianz General Insurance has launched its latest digital campaign to promote its unique telematics service, Drive Smart Service, which helps in day-to-day vehicle monitoring.


Conceptualized and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, it is a series of video campaigns which highlights things that a car owner needs to know about his car. It showcases signs and signals cars give before breaking down or losing its value.

The idea behind this is to show cars and car owners as two people in a relationship. While the car owner is shown ranting about the car, the car is shown playing different characters in a relationship like wife, son or brother.

Advertised brand: Bajaj Allianz General Insurance Company Ltd.
Advert title(s): Bajaj Allianz General Insurance Company Ltd. – DriveSmart – #GaadiKiBaat
Headline and copy text (in English): Bajaj Allianz General Insurance Company launches its latest digital campaign for DriveSmart, its unique vehicle tracking system
Media: Digital
Agency – WATConsult
Vice President – Video WATConsult: Manu Bhadane
Concept and Scripting: Sahil Siddiqui
Digital Strategy – Milind Gonsalves
Director: Yash Danak
1st A.D: Arunesh Kripal
D.O.P: Titu K Jena 
Art: Kristel Dias 
Editor: Miheer Ranade
Line Producer: Aayush Dua
Color Grading: Nicola (After)
Online Edit: David Nadar (Lucia Entertainment)
VFX & Motion Graphics: Amitoj Singh
Costumes/Stylist: Shashank Vara
Hair & Makeup: Natasha Mathias
Sound Design: Percy Lima (Mothership Studios)
VO: Antarang Das
Production co-ordinator: Richa Parashar
CS Team: AVP – Operations – Manika Juneja
Senior Account Manager – Daniel David
Lead Account Manager – Niraj Jain
Account Manager – Vishal Prabhu
Social Media Executive – Rohan Saxena

This Campaign is related to:
Bajaj Allianz, latest campaign, WATConsult, Bajaj Allianz General Insurance, Drive Smart, vehicle, Dentsu Aegis Network, Car, latest digital campaign, social media agency, Insurance, Digital Video, Campaign, Smart device for cars, vehicle tracking system

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