Bajaj Allianz General Insurance has launched its latest digital campaign to promote its unique telematics service, Drive Smart Service, which helps in day-to-day vehicle monitoring.
— Bajaj Allianz GIC (@BajajAllianz) November 27, 2017
Conceptualized and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, it is a series of video campaigns which highlights things that a car owner needs to know about his car. It showcases signs and signals cars give before breaking down or losing its value.
The idea behind this is to show cars and car owners as two people in a relationship. While the car owner is shown ranting about the car, the car is shown playing different characters in a relationship like wife, son or brother.
Advertised brand: Bajaj Allianz General Insurance Company Ltd.
Advert title(s): Bajaj Allianz General Insurance Company Ltd. – DriveSmart – #GaadiKiBaat
Headline and copy text (in English): Bajaj Allianz General Insurance Company launches its latest digital campaign for DriveSmart, its unique vehicle tracking system
Agency – WATConsult
Vice President – Video WATConsult: Manu Bhadane Concept and Scripting: Sahil Siddiqui
Digital Strategy – Milind Gonsalves
Director: Yash Danak 1st A.D: Arunesh Kripal D.O.P: Titu K Jena Art: Kristel Dias Editor: Miheer Ranade Line Producer: Aayush Dua Color Grading: Nicola (After) Online Edit: David Nadar (Lucia Entertainment) VFX & Motion Graphics: Amitoj Singh Costumes/Stylist: Shashank Vara Hair & Makeup: Natasha Mathias Sound Design: Percy Lima (Mothership Studios) VO: Antarang Das Production co-ordinator: Richa Parashar
CS Team: AVP – Operations – Manika Juneja Senior Account Manager – Daniel David Lead Account Manager – Niraj Jain Account Manager – Vishal Prabhu Social Media Executive – Rohan Saxena
This Campaign is related to:
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