CESAR® – Twinning, the sweater collection Designed by Dogs™

CESAR Twinning – Watch how dogs created matching sweaters in Doggy Design Studio. The sweater collection Designed by Dogs

For Cesar’s festive campaign, we produced a Doggy Design Studio that let dogs fashion their own series of holiday jumpers. The studio comprises a five-part agility course that converts woofs, walks and tail wags into colours, prints and patterns. In addition to the film and the making-of, we also designed and developed the studio, using the natural behaviours of dogs to give all pooches the power to make their mark. The best doggy-designs were manufactured into matching sweater sets for dogs and their parents to win in a global competition. Try finding a holiday jumper more (heart)warming than this.

Credits
Advertising Agency: AMV BBDO, UK
Creative Directors: Alex Grieve, Adrian Rossi
Copywriter: Michael Hughes
Art Director: Dalatando Almeida
Agency Planners: Lola Finney-Neves, Imogen Mead
Agency Account Team: Jonny White, Ella Dolding, Poppy Wilson, Joshua Solana, Nicolas Pignatelli, Emily Frost
Agency Producer: Greg Kates
Production Company: MediaMonks
Director: Tom Rijpert
Production Company Producer: Andy Hopkinson, Rogier Dorant, Lennart Deen
Post-production Company: The Mill
Photographer: Michiel Spijkers

Tags:
CEASER Twinning, AMV BBDO, MediaMonks, Dogs, Sweater Collection for Dogs, Doggy Design Studio, Innovation, Technology, Designed by Dogs