Timber & Coca-Cola Embrace The Future Of Advertising With Augmented Reality
With the new wave of Augmented Reality transforming industries in recent years, Coca-Cola invites viewers to take an immersive AR plunge through their app in collaboration with VFX powerhouse Timber. With months of meticulous development, Timber worked with the agency to create 3D elements needed for the interactive AR experience where users are able to point their phone’s camera at a can of Coke and witness one of 12 delightful stories come to life. The stories each revolve around a minor conflict, where animated characters engage in a light-hearted exchange leading to an outcome that was more favorable by sharing a Coke. From the environments to the characters and overall animation, Timber took the lead in creating a captivating world that elevated the consumer experience, with opportunities to interact with products while entertaining users young and old.
About Timber:
Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber’s talented team honed their skills at some of the most respected design and post production companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors.
Credits
Agency: Ogilvy Mexico
Music/Sound Design Company: MassiveMusic
Production Company: The Lift
Founder & MD: Avelino Rodriguez
Bidder: Marianela Chavez
Executive Producer: María José De Diego with Imaginarias
Production/VFX/Postproduction Company: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Head of Production: Melody Alexander
Sr. Producer: Emily Avoujageli
Creative Director: Jon Lorenz
Flame Assistants: Brack Hightchew, Alice Cen & Sarah Vigil-Bass
Animators: Izzy Holder & Anthea Kerou
Rigger: Kiel Figgins
CG: Brandon Lester
Character Design: Ashley Becerra
Tags:
Technology, Innovation, AR, Digital, Latest Technology
