Fiat Parking Billboard

They relocated the technology for the Fiat parking assistant outside the car by creating an interactive parking billboard: Different protagonists react to the cars in front of the parking spot and assist with parking. It shows how easy, stress-free and safe it is to park with the Fiat parking assistant.

To demonstrate the parking sensor technology of the Fiat 500, marketing agency Leo Burnett designed a video billboard that acts as that helpful friend.