Get Up campaign by Netflix to break the sedentary lifestyle

Children spend 6 to 9 hours a day in front of a device. This has led to a sedentary life, one of the most critical problems in today’s society: Obesity. Netflix wants to break the sedentary lifestyle with a creative, original and fun way that will make children want to get out of the couch and move. Netflix launches Get Up, a platform that blocks its content with one clear objective: making children move and have fun while watching their cartoons.

Credits
Advertised brand: Netflix
Campaign: Get Up
School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Art Director: Ingrid Parada

Tags:
Technology, Innovation, App, Google Lens, Creative, Obesity