See how did Heineken create a 24 hour Music Festival with 200 live performances.
They decided to take music to the world’s biggest stage, Twitter. They created the first festival of sung tweets in history, “Tweet Cover Fest “. A festival in which users could take part by sending a dedicatory to a friend in the form of a tweet; these 140 characters were turned into six second songs, which were then returned to the author and the person that the tweet was dedicated to in real time through a Vine video.
Advertising Agency: FCB Spain, Madrid, Spain
Executive Creative Director: Pedro Soler
Creative Directors: Alfredo Vaz, Mauro Rodriguez
Art Directors: Manfred González, Beto Pérez, Vicente Albert
Copywriters: Ana Amador, Olga Viejo
Audiovisual producer: Aurora Montes
Film director: Albert Sala
Sound: The Lobby
Account director: Julia Sanjuan
Account executive: Rosa Martínez
Digital Strategy: Pepe García
Digital Analytics: Courtney Imel
Head of Strategy: Manuel López