ING Bank: Learn how to paint from the Master himself in The Rembrandt Tutorials
J. Walter Thompson Amsterdam, an international team of experts and ING bank have worked together to recreate Rembrandt’s voice. Allowing him to teach again – for the first time in 350 years – in his own voice. The Rembrandt Tutorials
Reverse voice technology
Over the past six months, ING together with advertising agency J. Walter Thompson Amsterdam and a team of experts has worked on recreating Rembrandt’s voice and producing The Rembrandt Tutorials.
Rembrandt’s painting technique and personality were first analysed by experts of the Rijksmuseum. Next, the Dutch Language Institute translated the tutorials into Nieuwnederlands, a version of Dutch spoken in Rembrandt’s time. Because the written and spoken word are quite different from one another, the University of Leiden helped reproduce the original 17th century pronunciation. And by combining all the data, Rembrandt’s voice was finally recreated with the help of Carnegie Mellon University in Pittsburgh, USA.
Painting lessons by Rembrandt
With The Rembrandt Tutorials, anyone can learn to paint like Rembrandt. The series, consisting of six different tutorials, highlights various topics, including sketching and portrait painting, painting techniques and materials, use of light and underpainting, and colour composition.
Credits:
Brand: ING Bank
Campaign: The Rembrandt Tutorials
Advertising Agency: JWT Amsterdam, Netherlands
Creative Partner: Bas Korsten
Founding Partner: Ralph Wisbrun
Creative Directors: Maarten Vrouwes, Friso Ludenhoff
Senior Art Director: Tunchan Kalkan
Copywriter: Nils van der Assen
Creatives: Marius Gottlieb, Jasper Korpershoek
Senior Creatives: Saskia Meijer, Rene Verhagen
Technology Producer: Michiel van der Schalk
TV Producer: Michiel van der Schalk
Digital Producer: Reinier Slothouber
Senior Producer: Eline Paardekooper
Producer: Julie van Lanschot
Digital Strategy Director: Wybe Sallows
Designer: Ronald Mica
PR Director: Jessica Hartley
Production Company: DPPLR
Director: Maarten Groen
Executive Producer: Aemilia van Lent
Producer: Jolien Snyers
DOP: Gabor Deak
Sound: Richard Wilder
Sound (US): Chris Bell
Editors: Laura Brouwer, Johannes de Jong
Tags:
Rembrandt Harmenszoon van Rijn, Technology, J. Walter Thompson, JWT, Amsterdam, ING bank, Visual artist, Painter, Reverse voice technology, Carnegie Mellon University, Pittsburgh, USA, Innovation, Latest Tech News, Future Technology, Voice Technology
