Andy Murray is a name that needs no introduction. The right-handed tennis professional hails from Scotland, England. Andy’s sensational career has decorated the name of his country with a number of accolades over the years. Apart from being a winner of many grand slam events, Andy is one of the few players to have won a Wimbledon championship as well. Needless to say, the Wimbledon Championship has a special place in the world of tennis. Lifting the Wimbledon Cup in the air is one of the most surreal moments a professional tennis player can ever experience in his career. By the virtue of a recent partnership between Jaguar and Andy Murray, fans now have the option to immerse themselves in the grandeur of scoring championship point in a Wimbledon tournament. Feel Wimbledon with Andy Murray is one of the amazing feats achieved by the ever-evolving synergy between man and machine.
The VR experience debuted at Goodwood Festival of Speed, followed by London Waterloo station, where over 10,000 people tried the experience, over 2 million people watch the 360 video, and over 20,000 Google Cardboards were distributed to Jaguar retailers.
The digital promo for the 360-degree immersive experience has been curated by Mindshare Europe. The promo embeds viewers in the jaw-dropping aura of Andy’s championship point. The voice-over by Andy himself further adds to the realism of the project. Jaguar also draws a comparison between the exhilaration offered by the all-new F-Pace and Andy’s championship point.
We feel that Feel Wimbledon campaign delivers exactly what it promises: splendor!
This campaign is about:
360 campaign, Technology, Jaguar, Andy Murray, #FeelWimbledon, Tennis, Wimbledon, Sports, Creative campaign, Digital Innovation, Latest technology, Virtual reality, VR, Sports Marketing, Sports Campaigns, Feel Wimbledon, Automotive brand, Automotive campaigns, Mindshare, Goodwood Festival of Speed, 360 video, London Waterloo station, Google Cardboard