DICK – the first all-male voice assistant by Knowit

Voice assistants are caring, friendly, obedient – and female. What happens if we feed them with male clichés instead? We believe that digital bias in AI is something we need to act on.

Campaign by Knowit starring DICK – the first all-male voice assistant to draw attention to the inequality in the tech industry.

Credits
Format: Digital Film
Categories: Agency Self-Promo
Tags: Electronics, Technology, Media, Voice Assistant, Artificial Intelligence, Gender Stereotyping