Y&R New York and Land Rover has created a mobile experience for the brand that makes creative use of Instagram’s photo grid format, with users able to tap tiles to explore fictional adventure stories.
Two stories are available on Instagram. The first, @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. The second, @BrotherhoodOfWonderstone, follows two brothers on an expedition through Kanab, Utah.
Land Rover’s Interactive Instagram Adventure Story
Client: Land Rover
Agency: Y&R New York
Global Chief Creative Officer: Tony Granger
Executive Creative Director: Marc Sobier, Greg Farley
Creative Director: Roy Torres, Carlos Savage
Executive Producer: Mathieu Shrontz
Creative Retoucher: Raul Pardo
Director: Runar Ingi
Production Company: Film Orange
Director of Photography: Dimitri Karakatsanis