Mastercard: Impossible Mascots

Mastercard presents Impossible Mascots, Being a mascot is a dream of million children around the world. But, for many of them,
 this dream is impossible to come true for children who are facing an intense medical treatment.
 Those who most need the incentive and the support of their idols.

How can Mastercard, a tech company,
 get these children closer to their idols
 and to this unique moment
 of accompanying them on the field? On the Copa America’s opening game, we will give these children a chance
 to enter on field with their teams. With telepresence robots, they will enter side by side with their idols. The idea is that they interact with the players,
 talk to them, laugh with them.
 And, in the end, that they sing
 the national anthem with them.

Fulfilling a dream for young patients, Mastercard created telepresence robots that allow hospitalised children to join Brazil’s national team on the pitch as a match mascot. The robots are remotely controlled and feature a display and camera, letting children interact with the players and stadium.

Credits
Creative Agency: WMcCann
Chief Creative Officer: Hugo Rodrigues and André Marques
Creative Director: Alexandre Prado
Creatives: Francisco Oliveira and Felipe Lermen
Planner: Acauã Bonifácio, Fernando Birche, Marielen Colombo, Tainã Castilho, Isabella Labate e Bruna Coelho
COO: Kevin Zung
Planning VP: Luciana Padovani
Account: Andrea Barreto and Elis Pedroso
VP, Media: André França
Social Media: Gustavo Ricci and William Loiola
Production: Tato Bono (VP)
Integrated Producer: Cayan Lobo and Fabiana Diniz
Creative Technologist: Victor Hugo Odo
Technology Production: MediaMonks
Client Approval: Sarah Buchwitz, Alan Crean, Leandro Simões and Manoela Mauro
PR: Kerena Neves and Bruna Ramos
Projects: Marina Hirle and Camila Prazeres
Graphic Production: Nereu Marinho
Film Producer: Mistura Fina
Sound Producer: Comando S
Media: Patrícia Calheiros, Caio Cezar, Mariana Navarro and Antonio Amendola
BI: Anny Atti and Felipe Borges
Finishing Coordinator: Maurício Martim
Mixing and Finishing: Time Comando S

Tags:
Soccer, Cancer, Brazilian Soccer Team, WMcCann, Technology, Innovation, Impossible Mascots, Mastercard