Microsoft Soundbyte – The smart earbuds

Over 460 million people worldwide suffer from hearing loss. Neither surgery nor a hearing aid can help correct this type of disability. Once lost, hearing cannot be restored. 
Introducing Microsoft Soundbyte, the smart earbuds that detect and filter out hazardous sounds.

Credits-
Campaign: Microsoft Soundbyte
Advertising School: NYU, New York, USA, Miami Ad School Europe, Berlin, Germany
Art Directors: Kang Soo Cho, Giuseppe De Lauri
Copywriters: Margherita Teodori, Giuseppe De Lauri
Illustrator: Yiping Wang