Microsoft Soundbyte – The smart earbuds

Over 460 million people worldwide suffer from hearing loss. Neither surgery nor a hearing aid can help correct this type of disability. Once lost, hearing cannot be restored. 
Introducing Microsoft Soundbyte, the smart earbuds that detect and filter out hazardous sounds.

Microsoft Soundbyte

Campaign: Microsoft Soundbyte
Advertising School: NYU, New York, USA, Miami Ad School Europe, Berlin, Germany
Art Directors: Kang Soo Cho, Giuseppe De Lauri
Copywriters: Margherita Teodori, Giuseppe De Lauri
Illustrator: Yiping Wang

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