Can paper have a second life?

Friends of Nature: Rebirth after reading
They took inspiration from “fading-doodle pen” for kids. They readjusted the ink formula, and used it in printer ink box. The printout using this special ink looks no different from those using normal printing. However, the contents on the page would disappear gradually within few days. And the turning-blank paper can be used again and again.

Credits:
Advertising Agency: Cheil China, Beijing, China
Executive Creative Director: Jacky Lung
Creative Director: Shengxiong Chen
Associate Creative Directors: Wei Xu, Emma Ma, Yong Ren
Art Director: Heyi Zhang
Copywriter: Tingting Zhang
Photographers: Zhong Shi, Jing Hui
Account Executive: Danqing Wu
Agency Priducer: Leona Shang
Director: Tao Yan
Production Company: Filmplexe
Sound Production Company: Blast