Passage du désir: The Stand Up Packaging

A promo packaging design, inspired by the effect of the pills it contains: it always stands back up. Passage du désir: The Stand Up Packaging

Due to the oval form and the round bottom, which is significant heavier than the top, the packaging is capable of always standing back up by itself.
It comes in a range of 9 different colours and can hold up to 6 pills at a time.

“The stand up packaging” was given for free with every purchase of chronoerrect at both the online shop “passage du desir” and “the love store” in downtown Paris. Furthermore, “the stand up packaging” was also distributed by selected doctors, who gave it to every patient they provided with a sample of chronoerrect.

In the end, we proofed that “passage du desir – the love store” literally never lets men down.

Credits
Brand: Passage du désir
Agency: Serviceplan
Campaign: The Stand Up Packaging
Chief Creative Officer: Alexander Schill
Executive Creative Director: Alexander Nagel, Hervé Poupon
Creative Director: Tom Meifert
Copywriter: Oliver Weber
Art Director: Marko Savic, Anne Clemencon
Customer Consulting Account Supervisor: Frederike Enk; Marcel Duy; Perrine Collin; Emilie Martin
Graphic Design: Jonas Menze, Tristan Baumgartl
Production Company: LITTLE STAR

Tags:
Innovation, Technology, Innovative Packaging, Packaging Design, Creative packaging, Serviceplan, The Stand Up Packaging, LITTLE STAR, Best Innovative Campaigns, Innovative Technology ideas, Best Technology Campaigns