PETA VR campaign opens our eyes to the truth as animals speak Eye to Eye to humans
PETA is back with an earth-shattering social experiment by way of a virtual reality project named, PETA Eye to Eye. In our opinion, it is breaking new grounds when it comes to using virtual reality in an unprecedentedly emotional manner to drive the message home; leaving humans speechless and with a residue of a guilty conscience. The animal rights organization created this campaign in partnership with the creative agency Kolle Rebbe and digital agency Demodern.
How would you react when an animal you adore (in this case, it’s a rabbit) starts talking to you? You will love it, of course. But what happens when the animal tells you how he and his mates (other creatures from the animal clan) are treated in slaughterhouses? Or shows you around the lab that is smeared with blood marks? What happens when you hear the animal weep or gasp in horror before being cut or lynched in the name of animal testing? What happens when it asks you why you eat them or lock them up or turn them into objects of clothing?
We feel that this PETA campaign makes you look into the eye of the animal as it talks to you eye to eye about the various unbearable kinds of trauma and hostility it must endure. Truly an eye-opener!
Break Down Rabbit
Credits
Brand: PETA
Advertising Agency: Kolle Rebbe, Demodern
Campaign: PETA Eye to Eye
Production Company: Markenfilm
Post Production Company: Kolle Rebbe
Music / Sound Company: German Wahnsinn
Special Projects / Creation: Hendrik Thiele
Chief Creative Officer: Fabian Frese
Executive Creative Director: Andreas Brunsch
Creative Directors: Nicole Holzenkamp, Christian Rentschler, Lorenz Ritter
Account Manager: Lea Zaydowicz
Art Director: Martin Bergmann
Copywriter: Max Wort
Agency Producers: Rachel Hoffmann, Ole Brand
IT: Ugur Ilgin
Editors / Grading: Falko Tilgner, Alexander Hildenberg
VFX / Grading: Maik Sperling
General Manager / Creative Director: Alexander El-Meligi
Project Manager/ Digital Producer: Deborah Montag
3D Artists: Daniel Harrison, Mirko Wiedmer, Bastian Hantsch
Designer / Art Director: Robin Janitz
UX Designer (mobile): Michael Schmück
Lead Creative Engineer: Christopher Baumbach
Creative Engineers: Franziska Neu, Sebastian Schuchmann
Creative Engineer (mobile): Sam Bäumer
Web Developer (mobile): Michael Sturm
Producer: Juliane Geusendam
Director: Frank Schlotterbeck
Editor: Yannis Panther
Tags:
Virtual Reality, PETA, Eye to Eye, Kolle Rebbe, Demodern, Public Interest, NGO, 3D, Virtual Reality Experience, PETA Campaign, PETA Ads, Technology, Innovation, Motion capturing, Environment design, 3D-design, Animation, Digital, Social Experiment
