The new Peugeot e-208, the future isn’t only exciting, it is also quieter. #UnboringTheFuture

Peugeot e-208: Recyle The Noise, Silence The City
Peugeot, along with agency BETC, designed the first billboard composed of thousands of acoustic sensors with piezoelectric properties, capable of charging electric vehicles using cities’ noise pollution. The device absorbs the vibrations emitted by city sound waves to help recharge the new e-208, 100% electric model. To demonstrate their commitment to Unboring the Future, as well as its notable entry into the electrical market, Peugeot highlighted the virtues of a promising new technology: piezo-electricity, which generates an electric current when put under stress-in this case, sound. #UnboringTheFuture

Credits
Brand: Peugeot
Product: Peugeot e-208
Brand Management: Jean-Philippe Imparato
Thierry Lonziano
Nuno Marques
Nathalie Le Maitre
Agency: BETC
Agency Management:
Henri Tripard
Tiphaine Du-Plessis
Nicolas Rocca-Serra
Emilie Grimaldi
Mathilde Sikorsky
Executive Creative Officer: Rémi Babinet
Executive Creative Director: Antoine Choque
Creative Director: Guillaume Rebbot
Art Director: Eva Sgarro
Copywriter: Jules Rhety
Head Of Strategy: Guillaume Martin
Engagement Planner: Donya Bouzarjomehri
Strategic Planner: Adrien Torres
Traffic: Céline Laporte
Rights Negotiation: Alice Rolin
Technical Expert: Boris Le Berre
Technical Production: MakeMePulse
Senior Creative Producer: Bao Tu-Ngoc
Agency Producer: Jennifer Braux
Production Company: L’Ensemble
Director: Nicolas Bozino
Head of Production: Fabien Giraud

Tags:
Innovative Billboard, Noise Pollution, Electric Cars, Outdoor Media, Outdoor Campaign, OOH, Peugeot, Innovation, Future Innovation, Peugeot e-208