Philips – Team Heart Safety, Interactive running shirts during Eindhoven Marathon 2019

In the event of a cardiac arrest, resuscitation within 6 minutes is crucial.
That’s why Philips sponsors AEDs, making Eindhoven heart-safer. Team Heart Safety

During the Marathon Eindhoven 2019, three runners wore a special designed interactive LED shirt which displayed the distance to the nearest AED (Automated External Defibrillator) in real time. Attention was drawn to the importance of having a 6-minute zone in a city such as Eindhoven.

Credits
Brand: Philips
Campaign: Team Heart Safety
Advertising Agency: Ogilvy Social.Lab, Amsterdam, Netherlands
Creative Director: Gijs Sluijters
Creative Director: Joris Tol
Strategy Director: Rogier Van Der Werf
Account Director: Pauline Landa
Account Manager: Myrte De Jonge
Production Company: Bandit Amsterdam
Technical Director: Mario Piepenbrink

Tags:
Marathon Eindhoven 2019, Philips, Innovation, Technology, LED, Outdoor, Marketing, Team Heart Safety, Ogilvy Social.Lab, Amsterdam, Netherlands