Reebok To Go – The first rentable sneaker service

Reebok To Go – The world’s first sharable shoe-service

Reebok – a brand that believes in the power of moving (that sports can change lives) – is now launching Reebok To Go, an alternative to the e-scooters, and the first rentable sneaker service ever. Why ride when you can use your feet? With Reebok To Go, there is no excuse. Reebok To Go works similarly to rental scooters. The shoes are equipped with a QR-Code you can scan with your phone. Once you have entered your details, it’s just a case of putting them on and away you go. The soles of the shoes also have a GPS tag so that each pair can be tracked on a map. Reebok To Go is a reminder of the importance of getting your daily exercise. If we can get more people to rediscover their feet through this initiative, that would be a step, well many steps, in the right direction.

Major European cities like Stockholm are being invaded by electric scooters. They have become immensely popular but are also creating debate and are currently a hot topic in the news. Some hate the scooters, but others love them. The main arguments for the scooters have been hard to argue against. Not only are they a fast and cheap alternative to cars, but they are also electric (sustainable) and contributes to less congestion on the roads. However, recent research in Sweden shows that only 2 in 100 journeys replace cars. In almost all other cases, the scooter replaces people walking. So, even though its still faster, it is not cheaper or more sustainable. And, more importantly, it contributes more people moving even less, which in turn affects people’s health. And recent statistics from the WHO show that fewer and fewer people get enough exercise.

Credits
Brand: Reebok
Advertising Agency: M&C Saatchi, Stockholm, Sweden

Tags:
Sweden, Fashion, Reebok, M&C Saatchi, E-scooters, Rentable Sneaker, Rental Scooters, QR-Code, GPS, Technology, Innovation, Tech News, Electric Scooters