Renault Koleos Drive the future
Drive the Future: A Renault Koleos Experience (Virtual reality)
The Renault “Out of the ordinary driving experience” digital activation completes the 360 ° campaign developed by Publicis Conseil and seduces with its innovative story-telling, which is adapted to New Koleos’s core target, composed of top managers and entrepreneurs.
Two closely related films compose the activation, offering a unique digital experience for Internet users becoming protagonists in the discovery of the vehicle.
Get ready to get in the new Renault KOLEOS for an exceptional trip!
RENAULT
VP – Global Brand Strategy and Marketing Communications: Bastien Schupp
Content & Media Director: Carine Gailliez
Digital Contact Strategy Manager: Alexandra Charbit-Abergel
Brand Contact Strategy Manager: Antoine Wolf
Project Manager: Carole Hurel
PUBLICIS CONSEIL
Executive Creative Director: Marcelo Vergara
Art Director: Arnaud Jolivel
Copywriter: Yannick Savioz
Account Directors: Patrick Lara, Karim Ben Hamida, Sylvain Michel, Carine de Oliveira
Digital activation Production
Executive Creative Director: Marcelo Vergara
Art Director: Arnaud Jolivel
Copywriter: Yannick Savioz
Account Director: Karim Ben Hamida
Project Manager: Gwladys Woimant
Creative Technologist: Julien Mahe
Production Director: Mathieu Chartier
VR Film Production
Director: Pierre Zandrowicz
Producer: Antoine Cayrol
Production Company: OKIO Studio
Production Manager: Julien Bercy
Chef op : Maëlle Lavillaureix
1er OPV: Nicolas Diaz
2ème OPV: Arnaud Henery
Régisseur: Arthur Baschung
Compositeur: Gabriel Guerin
Production exécutive Espagne: SMILE
