Ripe by publix – Expiring Waste

Ripe by Publix created a smart label ‘Expiring Waste’ that detects the food ageing process and informs consumers of its lifespan through four different colors. Consumers can prevent food waste thanks to a more visible label, and stores can reduce waste by assigning various discounts to products depending on which color the label is at; with an existing packaging material that uses color-changing plastics. These color-changing plastics can monitor the content in real-time. We designed a chromogenic plastic, a unique material that changes its optical properties in response to an external stimulus.

Credits
Brand: Ripe by publix
Campaign: Expiring Waste
Advertising School: Miami Ad School, Miami, United States of America
Art Director: Valetina Orjuela
Copywriter: Patricia Arguelles
Art Director: Sofia Coelho

Tags:
Technology, Innovation, Food, Food Waste, Food Ageing, Product Packaging, Innovative Packaging, Latest Technology, Product Marketing