Ruavieja: The Time We Have Left

How much time will you spend with the people who matter to you? Ruavieja by Pernod Ricard presents The Time We Have Left campaign.

An algorithm that can calculate how much time we have left to spend with the people we care about most. No speculation, just hard cold data with a clear purpose to make you re-think your priorities. The tool crosses data provided by the user with data from the National Institute of Statistics and other studies related to relationships and life expectancy.

We live in autopilot mode, devoted to work and unconsciously to distribute our time in a way that’s far from ideal. On top of that, technology has invaded our lives and takes up most of the little time we have left. It is a common tradition in Spain to take a digestive liquor like Ruavieja after lunch or dinner to make the moment last longer. This tradition and many others are disappearing because nowadays nobody has time for anything and everyone’s always in a rush.

Credits
Agency: Leo Burnett Madrid
Campaign: The Time We Have Left
Client: Pernod Ricard
Product: Ruavieja