Samsung – ‘Do what you can’t’ commercial by Leo Burnett

Leo Burnett Argentina developed Samsung’s first commercial for the Latin American region communicating the new global concept of the brand: Do what you can’t.

From its beginnings, Samsung is a company that proposed to challenge the limits with innovation and technological advances. Such as the new generation, who lives without limits and proposes to do what in the past seemed impossible.

“Nowadays, we all have a voice and we can express to the whole world what we feel through technology. New generations are going to live with less prejudices and barriers. This commercial is here to reminds us that fear is a thing of the pass”, Leo Burnett Argentina ECDs commented.

Agency: Leo Burnett Argentina
Client: Samsung
Product: Ecosistema Mobile Brand Philosophy
Title: “Fear”
General Creative Direction: Matías Eusebi / Ammiel Fazzari
Creative Direction: Hernán García Dietrich/Tobías Tercic
Art Direction: Sebastián Arias
Editorial: David Gómez Mejia
Audiovisual Production Management: Federico Puricelli
Audiovisual producer: Francisco Tanto
Account Management: Hernán Cuñado
Account Supervisor: Sofia Citro
Producer: Landia
Management: Milton Kremer
Executive production: Adrian D´Amario
General production: Iván Grichener
Photography Direction: Diego Robaldo
Art Direction: Magdalena Arrieta
Dresser: Manuel Morales
Edition: Alejo Santos
Post production: Luciano Taccone
Sound: Elefante Resonante
Music Band: Circle of Sound
Responsible for the client: Jean del Pino / Candelaria Seara

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