The Brazilian market is fond of the beer manufactured by Skol. The Skol Beats beer that comes with a citrus taste and 3 additional flavors is among the favorite nightlife beverages in the country. In a bid to further strengthen itself as a party essential, the brand brings a new flavor to the market. However, this year, the brand launched something called the Smart Beats instead.
The Smart Beats are bottle-shaped speakers that come with Skol’s signature branding and also double up as a digital assistant. Wieden & Kennedy Sao Paulo developed the ad campaign on the brand’s new innovation. Media Monks, the creative digital production company, also worked on the project.
The artificial intelligence-based Smart Beats can help you out with all our party related requirements. It can call you an Uber, play awesome playlists, give you style tips, help you with drink recipes, and more. This limited edition device is your ideal party assistant!
We feel that the luxurious Smart Beats Speakers device will definitely attract some loyal customers of the brand. However, some might just view it as nothing more than a fancy toy.
Client: Skol Beats
Campaign: Smart Beats
Creative agency: Wieden+Kennedy, São Paulo
Production company: MediaMonks
This Ad is about:
Skol Beats, Smart Beats, Wieden+Kennedy, São Paulo, MediaMonks, Beverages, Beer, Technology, Innovation, Alcoholic drink