Thai Health Promotion Foundation: LESSSALT

Most Thai people consume double amount of salt comparing to the global standard. For this reason, 22 million people have been affected by critical illnesses due to high salt intake cause Thailand lost $3,208 Million for the cost of treatment. The idea, we created an easy way to recognize the right amount of salt for cooking per meal. Thai Health Promotion Foundation Presents LESSSALT, the spoon is designed for people to recognize the right amount of salt for cooking, which is 1/3 of a teaspoon per meal. (*Calculated from the amount of salt recommended by the WHO.) In order to help people recognize the right amount of salt when using a regular teaspoon.

Credits
Advertising Agency: CJ WORX, Bangkok, Thailand
Chief Creative Officer: Saharath Sawadatikom
Executive Creative Director: Saharath Sawadatikom
Creative Director: Natkanate Ruengrujmethakul
Creative Group Head: Suparkorn Kansamread
Art Director: Saharath Sawadatikom, Natkanate Ruengrujmethakul, Suparkorn Kansamread
Copywriter: Kritchanon Srisawai, Satawat Tangpuangporn
Digital Designer: Sereephap Sourtanglai
Social Media Group Head: Rotjarin Sangteerapanit
Senior Social Media Art Director: Pruksa Houlraluck
Social Media copywriter: Raphatsorn Paphatchaya
Project Manager: Benjawan Sengtee
Film Production Company: Bobeyeview Studio
Postproduction Company: Roomdio Production

Tags:
Public Interest, NGO, LESSSALT, Thai Health Promotion Foundation, Innovation, Product, Salt, Health