The Data Decoder | School of Visual Arts

People are often left in the dark when it comes to how their data is acquired and what it’s used for. So, as an organization dedicated to the freedom of information, the BBC will illuminate this issue. Tech companies know they can hide their true intentions in lengthy and complex forms to bore users into accepting. The Data Decoder puts an end to that by using AI to highlight key sentences in the forms, clarifying the implications they could have on your data. To get the word out, they’ll invite people to take part in their data security documentary. When they agree to their terms (terms used by tech companies), they have given them countless bits of personal data. Onset, they’ll show them how easy it is for companies to access data the users didn’t even know they were giving away.

Credits
Campaign: The Data Decoder
College: School of Visual Arts, Fashion Institute of Technology
Creative Team: Nuri Park, Ethan Sims