The EVA Initiative by Volvo

Some people are less safe on the road than others. That’s why it’s time to share more than 40 years of safety research – to make cars safer for everyone. Not just the average male.

Women are more likely to get injured in a car crash. Partly because male crash test dummies are the standard. But at Volvo Cars, we have collected crash data for more than 40 years to protect all people — regardless of size, gender, or body shape. This has taught us a lot and has made our cars safer every year. To improve gender equality in all cars, we are now sharing our research with the rest of the car industry. We hope this will lead to safer cars for everyone.

#TheEVAInitiative

Credits
Client
Advertiser: Volvo Car Corporation
Clients: Louise Ahlström

Media Agency
Media Agency: Mindshare

Sound
Sound Company: Factory Studios
Sound Design & Mix: Jon Clarke @ Factory Studios
Audio Producer: Lucy Spong @ Factory Studios

Cgi: Superstudios (Cgi Stills)

Creative Agency
Creative Agency: Forsman & Bodenfors
Art Director: Karl Risenfors, Leo Dahl, Adam Ulvegärde, Sophia Lindholm
Copywriter: Hampus Elfström, Simon Lublin, Jacob Nelson
Producer: Lena Sellman
Planner: Trine Keller-Andreasen, Daniel Sjöstrand
Strategist: Peter Gaudiano (Web)
Account Supervisor: Magnus Wretblad
Account Executive: Katarina Klofsten, Ewa Edlund
Pr: Maja Bredberg, Bjarne Darwall
Web Design: F&B Inhouse
Artwork: Martin Joelsson, Ingrid Arnsand Jonsson
Post Production / Vfx
Vfx Supervisor: Joel Lindman
Colourist: Simon Bourke @ Framestore
Vfx Producer: Linda Öhlund @ Goodbye Kansas
Vfx Executive Producer: Anton Söderhäll @ Goodbye Kansas
Vfx: Goodbye Kansas
Cg Director: Laurent Clermont (Creative)
Fx Lead: Filip Orrby
Grade: Framestore
Senior Colour Producer: Chris Anthony @ Framestore
Online: Rajdarn Elderado @ Chimney
Post Producer: Moa Looft @ Chimney (Online)
Production Company
Director: Laerke Herthoni
Producer: Joel Rostmark
Production Company: New Land
Dop: Rasmus Videbaek
Executive Producer: Erik Torell / Therese Engberg
Choreography: Amy Gardner (Dancer)
Editor: Johan Söderberg

Music
Song: “Without You (Feat. Kerry Leatham)”
Performer: Lapalux
Music : Ninja Tune Ltd. / London (Master Rights), Just Isn’t Music Ltd. / London (Publishing Rights)
Genres: Animation, Music & Sound Design, Visual Vfx
Categories: Automotive, Cars

Tags:
Equal vehicles for all, Technology, Automobile, Volvo Cars, The EVA Initiative, safety, Car accident, Innovative, Women driver

Source