The Museum of Memory and Human Rights – The Memory Dial

In Chile, the 11th of September of 2018 was the date in which they commemorated 45 years since the military coup. The Museum of Memory and Human Rights, at the time, was being questioned by right wing parties, saying that it was founded to portray a false version of history, as things happened differently, without violence, or didn’t even happen. To shed some light over what happened the 11th of September of 1973 to those youngsters who were not here to live it, They recovered, edited and organized in chronological order more than 550 audio files from different radios that transmitted what was happening in that fatal day. Compiling all this material in a minute by minute timeline to relive through audio the chilean coup d’état (the first day of a 17 years dictatorship), just how it happened with campaign The Memory Dial. All this material was broadcasted during the 11th of September, 2018, on one of the AM radio stations that were shut down by Pinochet in 1973, starting the transmission at 8am to match the minute by minute of which was happening back then.

Credits
Advertised brand: The Museum of Memory and Human Rights
Advert title(s): The Memory Dial
Media: Radio
Advertising Agency: Wolf BCPP, Santiago, Chile
Agency website: http://www.wolfbcpp.com
Agency Twitter account: @wolfbcpp
Chief Executive Officer: Diego Perry
Executive Creative Director: Gonzalo Baeza, Mariano Pérez, Kiko Carcavilla
Creative Director: Nicolás Pérez
Digital Creative Director: Diego Quintana
Account Director: Claudia Guajardo
Art Director: Tomás Castro, Pablo Pacheco
Copywriter: Luis Moreno
Video Producer: Diego Fornazzari, Fernando Astudillo

Tags:
Right-wing politics, Chile, Museum of Memory and Human Rights, Human Rights Campaign, radio, Wolf BCPP, Santiago, The Memory Dial, Radio Campaign, Technology, Latest Technology Advertisements, Creative Technology Ideas, Latest technology news, Innovation, Radio Innovation, Digital