To promote a new TIM plan DMC, Brasil created an interactive billboard

To promote a new TIM plan DMC Propaganda, Brasil created an interactive billboard. The LED lights connect the TIM chip to others 4 mobile chips colored according to their telecommunications companies. The movement of the lights simulate the TIM calling to the competitors, highlighting the benefits of the plan.

Credits
Advertising Agency: DMC Propaganda
TIM Brazil: TIM Calls by DMC Propaganda
Copywriter: Mauro Teixeira
Creative Director/ art director: Thiago Taufic
Producer: Euro Mídia
Account Director: Adriana Jardini da Cunha / Mauro Salek
Art Buyer: Luis Carlos Libanori
Client Team Director: Alcir Candido, Carol Veríssimo