Car accidents are among the leading causes of death of teens in the US. To make youth experience the dangers of distracted driving, Toyota worked with Brightline Interactive and 360i to develop a simulator using Oculus Rift to give them a feel of the ride.
Will it help reduce the fatalities? Only time will tell. But for now, Toyota Virtual Reality is certainly the next big thing to engage and educate users.
Agency: Brightline Interactive/360i
Chief Creative Officer: Pierre Lipton