V2C Dutch Dry Gin – Drowned Bottle Openers
Amsterdam is known for its bicycles. With over 800 km of bike lanes and more bikes than inhabitants, bikes are the city’s most prominent means of transport. However, there’s also a big downside: each year almost 15 thousand of these bikes end up in canals. V2C Dutch Dry Gin brand, and creative agency SuperHeroes have come up with an idea to pay homage to the city and give these drowned bikes a second life. They are introducing: The Drowned Bottle Openers.
Together with artist and designer David Kroupa, discarded canal bikes were collected to re-use them as bar tools. From different parts of the bikes, Kroupa designed a series of varying bottle openers. Each opener originates from a different part of a drowned bike. Finished off with V2C’s trademark red seal, the result is a unique handcrafted set of tools for bartenders and gin lovers. Jorgo Costellenos, co-founder of V2C Dutch Dry Gin: “When you work and live in Amsterdam you use your bike every day. That inspired us to unite cycling in the city with our love for the Amsterdam canals. With the help of David, we could turn old bikes into a beautiful bottle openers that will last for a long time. Plus, how special is it to open your bottle with a piece of a drowned bike?” Creative agency SuperHeroes developed the idea for this exclusive on-trade premium (bars & restaurants). The campaign is rolled out to activate bartenders and create brand preference amongst a target audience of gin enthusiasts.
Django Weisz Blanchetta, managing director of SuperHeroes Amsterdam: “V2C is a young independent gin label and we’re proud to help them gain attention in a crowded gin market. This campaign is one of the activities we are rolling out with V2C. It perfectly fits with their ‘Make it Memorable’ positioning and connects well with our post-advertising approach, in which we look at a mix of activities on different customer touchpoints to gain attention for Brands.”
About V2C
V2C is a gin brand created by four friends who shared passions for excellent hospitality, good food and drinks, for love of life and living. They created the perfect drink to go with it and make those moments memorable. V2C gin is made from the purest ingredients harvested from all around the world. Make it memorable with V2C Dutch Dry Gin.
About David Kroupa
David Kroupa is an Amsterdam based product and interior designer. David was born in the Czech Republic as a son of a carpenter, in which he learned the secrets about craft and inherited the love for collecting. Since he moved to the Netherlands in 2009, he evolved from being a craftsman in construction into a creator and coordinator of A to Z projects, fully transforming places, atmospheres, and entities.
About SuperHeroes Amsterdam
SuperHeroes is the ‘post-advertising ad agency.’ The international boutique agency is on an ambitious mission: to save the world from “boring advertising”. With 50 heroes and 16 nationalities, SuperHeroes is located in Amsterdam, New York, and Singapore. Clients include MTV, Netflix, ING, Swapfiets, Lenovo, Nouryon, Quinny and Vans, amongst many others.
