2016 best Diwali advertising campaigns that brought traditions and people together

These Diwali viral videos are a fresh take on the digital campaigns scene that talks about all the clichéd Diwali ads that we see each other with the same old stories of the doting husband, the jewellery, the piano, the innocent kids etc. It talks about advertising in India that needs an overhaul in terms of the content it provides that is, unfortunately, inclining towards the repetitive. These social media campaigns that promote the auspicious and much-loved festival of Diwali in India talk about everything that the festival of Diwali represents – the rich tradition of bringing friends and family closer together.

Key features of the advertising campaigns
1. A need for better and more creative advertising ideas.
2. The importance of the festival of Diwali and all that it represents to the people of India.

Big Bazaar – Yeh Diwali Sabki Wali – #SabkiWaliDiwali