These Diwali viral videos are a fresh take on the digital campaigns scene that talks about all the clichéd Diwali ads that we see each other with the same old stories of the doting husband, the jewellery, the piano, the innocent kids etc. It talks about advertising in India that needs an overhaul in terms of the content it provides that is, unfortunately, inclining towards the repetitive. These social media campaigns that promote the auspicious and much-loved festival of Diwali in India talk about everything that the festival of Diwali represents – the rich tradition of bringing friends and family closer together.
Key features of the advertising campaigns
1. A need for better and more creative advertising ideas.
2. The importance of the festival of Diwali and all that it represents to the people of India.
Big Bazaar – Yeh Diwali Sabki Wali – #SabkiWaliDiwali
Suhana – The Tastemakers presents “Faralacha Parcel”
Reliance Fresh #BadiDiwali
Netflix India Diwali Ad 2016
Hero Motocorp – Hero ke saath manao #DilonKiDiwali #MaestroEdge
Honda – Happy NAVI Diwali
Happy Diwali from Amazon.in – Don’t Adjust
Fabindia Diwali Ki Safaai #ContemporaryTraditions
OnePlus 3 – Dash Charge your Diwali
Aao manaaye #TanishqWaliDiwali
Citi Bank – Make your presence felt – Loved Ones
Panasonic – A Tribute to the Indian Armed Forces this Diwali
Surf Excel #AbLagRahiDiwali 2016