8 Must-See Christmas Campaigns from Around the World in 2023
Unwrap the Magic of Marketing: How Businesses are Spreading Holiday Cheer (and Winning Hearts) through Christmas Campaigns in 2023
Marks & Spencer – Love thismas (not thatmas)
Discover a star-studded twist in M&S’s 2023 Christmas campaign featuring Queer Eye’s Tan France, actors Hannah Waddingham, Zawe Ashton, and singer Sophie Ellis-Bextor. Named ‘Love Thismas (Not Thatmas),’ the campaign highlights the relatable struggle between obligatory and desired Christmas traditions. Watch as each celebrity embraces the season by forgoing certain traditions, with Waddingham putting cracker crowns into a wood chipper and Ellis-Bextor using a blowtorch on Christmas cards. M&S’s approach stems from understanding the pressure customers feel during the holiday season, aiming to empower them to focus on the things they truly love.
Frito Lay – Share More Joy
Embracing a playful twist on holiday traditions, Frito-Lay’s parent company, PepsiCo Foods Canada, launches a unique campaign challenging the conventional cookies-for-Santa concept. Jess Spaulding, CMO, shares that the inspiration for the Christmas Campaigns came from pondering an alternative snack choice for Santa beyond the usual sweets. The goal is to resonate with Canadians who may prefer a bowl of chips over traditional holiday treats. The campaign, aimed at challenging conventions, started with cheeky letters in prominent Canadian publications like The Globe and Mail, Toronto Star, Vancouver Sun, and Montreal Gazette. The subsequent :60 ad aims to bring this creative idea to life. This innovative approach aligns with Lay’s recent trend of crisp and engaging advertising, featuring notable figures like Lionel Messi and Thierry Henry in soccer-themed ads worldwide.
Apple – Fuzzy Feelings
Apple presents its annual holiday-themed ad, “Fuzzy Feelings,” a captivating animated short film that unfolds the life of an unassuming animator and the enchantment of the Yuletide spirit. Accompanied by the melodic tones of George Harrison’s “Isn’t It a Pity,” the ad seamlessly blends stop-motion aesthetics with reality, providing a peek into the artistic process. In line with Apple’s tradition, the noteworthy aspect is that all stop-motion sequences were skillfully captured using the iPhone 15 Pro Max and edited on the MacBook Air, showcasing the capabilities of Apple’s cutting-edge technology in the creative realm.
IKEA – Take a Holiday from the Holidays
Discover tranquility in the chaos with IKEA’s latest holiday spot, “Take a Holiday from the Holidays.” This campaign by Rethink taps into the universal desire for a moment of respite during the bustling holiday season. While often dubbed “the most wonderful time of the year,” the holidays can also be stressful. IKEA’s initiative aims to resonate with consumers by highlighting the joy found in small breaks amidst the chaos. The film, set to Tiffany’s iconic “I Think We’re Alone Now,” captures authentic moments of people taking brief respites from festive gatherings, emphasizing real and relatable holiday experiences. Experience the magic of finding moments of reprieve, both big and small, in the midst of the holiday hustle.
Amazon – Joy Ride
Embark on a nostalgic journey with Amazon’s heartwarming holiday campaign, “Joy Ride,” directed by Wayne McClammy. This sentimental ode to deep friendships and childhood memories unfolds in two contrasting California locales – the sunny streets of Downtown LA and the snowy slopes of Mammoth Mountain at 11,000ft. The film captures the magic of Christmas by seamlessly blending these locations, creating a genuine winter atmosphere in the heart of LA. McClammy reflects on the challenges faced during the shoot, including ever-changing weather conditions at high altitude. Despite the hurdles, the result is a festive masterpiece that encapsulates the cherished Christmas spirit. Join Amazon in celebrating the joy of the season and the magic of enduring connections.
Vodafone – Feel the connection
Experience the magic of connection with Vodafone’s 2023 Christmas advert, “Feel The Connection.” This tech-forward narrative, featuring a charming elf, weaves a contemporary tale of festive storytelling. While opinions on the elf’s dance moves may vary, the ad’s core message resonates — the best gift is feeling close to loved ones, regardless of the distance. Vodafone’s commitment to keeping us connected during the holiday season is evident, making it a unique and modern addition to the Christmas campaign landscape. Join in the celebration of togetherness and the spirit of connectivity this festive season.
Coca-Cola – The World Needs More Santas
The 2023 Coca-Cola Christmas Campaigns portrays a city where hundreds of Santas walk the streets. Over the course of the film, we see the many Santas helping and supporting others, building to the understanding that, in this world full of Santas, we see a world full of kindness. The culmination reveals that what viewers have been witnessing was in fact people’s ‘inner Santa’ as they performed acts of generosity and goodwill, closing with the line: ‘The World Needs More Santas’.
Asda – The Gift of Christmas
This ad highlights the importance of mental health and wellbeing during the festive season, reminding viewers to be kind to themselves and others.
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