5 to 9 by Dolly Parton – Remake of song that promotes ambition and side hustle by Squarespace

The 1980’s Dolly Parton’s all-time classic song ‘9 to 5’ is now remade to ‘5 to 9’ for Squarespace’s new Superbowl advertisement campaign 5 to 9 by Dolly Parton. Back then, people used to work 9 to 5, but it is the year 2021 now, and things have changed quite a bit.

The concept is about the ambitious people who, even after working hard enough from 9 a.m to 5 p.m also work on their side hustles from 5 p.m to 9 a.m. The message is loud and clear that these extra hours of work make dreams come true. This campaign will be a great success for the advertisement team as there are plenty of young, ambitious minds working all day to fulfill their dreams.

Dolly Parton – 9 To 5

Super Bowl 2021 Campaign | Dolly Parton “5 to 9”

Credits
Campaign: 5 to 9 by Dolly Parton
Client / In-House Creative: Squarespace
Founder & CEO: Anthony Casalena
Chief Creative Officer: David Lee
VP, Creative: Ben Hughes
Director of Creative Production: Sandra Nam
Creative Director: Mathieu Zarbatany
Sr Art Director: Tim Scales
Copywriter: Niamh Grunfeld
Staff Producer: Karen Jean
Creative Producer: Katie Flynn
Sr Business Affairs Manager: Kiersten Bergstrom
Sr Designer: Nonie Hunter
Sr Designer: Matt King
Sr Motion Designer: Videl Torres

Still Photography
Photographer: Craig Reynolds
Retoucher: Kenneth Pizzo
Retoucher: Derek Kalisher
Creative Producer: Katie Flynn

Production Company: Superprime
Director: Damien Chazelle
DOP: Rodrigo Prieto
Production Designer: Kristin Vallow
Choreographer: Justin Peck
Executive Producer: Rebecca Skinner
Line Producer: Laurie Boccaccio
Line Producer: Michaela Johnson

Editorial: Iconic Editorial
Editor: Tom Cross A.C.E.
Assistant Editor: Michael Wolfe
Founder: Devin Mann
Founding Partner: Marc Altshuler
Executive Producer: Betsy Beale

Finishing + VFX: MPC
Executive Producer: Matthew Loranger
Senior Producer: Anna Kravtsov
Producer: Zahid Nazir Khan
Production Coordinator: Jonny Dontchev
Creative Director: Tom McCullough
VFX Supervisor/2D Lead: Rob Walker
2D Team: Mazyar Sharifian, Aska Otake, Brian Benson, Mat Elin, Anand Swain, Arun
Ramkrishna Sharma, Deepak Baranwal, Dumpala Surender, Karthick K, Pramod Dwivedi,
Rajesh Kumar Kaushik
3D Lead: Vadim Turchin
3D: Shreyas Joshi, Vivek Mayanglambam
Design: Federico Saenz Recio

Color: Company 3
Colorist: Natasha Leonnet
VP, Short Form: Ashley McKim
Color Producer: Mario Castro

Music + Sound Design: Squeak E Clean
Executive Creative Director: Sam Spiegel
Executive Producer: Amanda Patterson
Creative Director/Arranger: Rob Barbato
Producer: Blade Thornton
Sound Design: Drew Fischer

Mix: One Thousand Birds
Lead Sound + Interactive Designer: Torin Geller
Managing Director: Kira McKnight
Producer: Alex Berner-Coe