Ukraine for Ukraine: 672 hours – A month of war

On February 24, Ukraine awakened and has never slept since. This has been a single day of 672 hours so far. We start every morning without the ability to plan beyond 24 hours ahead. The view has narrowed yet not faded. We cannot make plans, so there are only instant actions to take: standing a pharmacy line for L-Thyroxine, providing the folks with essential products, tending to every unattended pet around, supporting our heroes financially, feeding our youngest and eldest and keeping them warm, hearing a kind voice on the phone or reading the ‘I’m safe’ text,—exhaling. We grew a lot throughout this month, and our ambitions grew along with us. We don’t know where to schedule gym, cycling, or movies, a hairdo appointment, shopping, or a night out with friends—for we are all busy working on a single plan named Ukraine.

It’s bigger than every one of us, that sleep in a comfy bed, than food delivery, than vacation tickets, for the long-awaited concert or a new superhero movie in theaters—we are watching one in real-time right now. Our plan is freedom and victory. And each one of us is doing amazing at it. Giving up is not an option for sure.

This is a national rebirth. This is us, Ukraine.

Credits
Brand: Ukraine for Ukraine
Advertising Agency: Senate Agency, Kyiv, Ukraine
Campaign: 672 hours A month of war
Tags: Public Interest, NGO, Digital Film, Russo-Ukrainian War, 672 hours A month of war, War in Ukraine