AcneStar Face Wash campaign on this International Women’s Day urging all of us to break the patriarchy

AcneStar Face Wash from the house of Mankind Pharma has come up with a campaign on this International Women’s Day, urging all of us to break the patriarchy. The campaign highlights the words such as Look good, great, presentable, attractive, impeccable and pleasing that are offently used for a woman that makes them under peer pressure throughout their day to day life.

AcneStar Women’s Day campaign showcases women from different walks of life to spread the message that a woman is supposed to do whatever she wants to & she will look beautiful more than ever. There are numerous stereotypes and roles that society has built around women. Rules and regulations that are engraved in our head without any proof. From how they are ‘supposed’ to look, what they are ‘supposed’ to do, where they are ‘supposed’ to work, and the list can go on.

Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma, said, “On this International Women’s Day, we have spread the message of freedom for women and urge each one of us, not to dictate what a woman should do & how is she supposed to look like, she is perfect in her way”.

Credits
Agency: Grapes Digital