AirAsia: Road Less Travelled

The most important aspect of travelling is not about ticking off the top 10 lists or uploading an instaworthy picture. It’s about the people we meet, the stories we hear and the lessons we learn. We travel to become better versions of ourselves.

Take a chance. Ditch the top 10 lists for the road less travelled. Find magic in hidden corners of the world, listen to forgotten stories & meet that special someone.

“When we travel to different places, we’ll see different language, people, religion and culture. The more we step into foreign lands, the more we realise there is no right or wrong way to live or to think about life. Every society is different. Indeed, there are perspectives and cultural differences that we may or may not agree with. But, it is only when we accept that differences exist in our human family, and embrace these differences, we can learn, understand and empathise with all types of people,” Spencer Lee, AirAsia’s head of commercial said.

“With this campaign, we also aim to inspire young Malaysians to look beyond the usual attractions and explore the roads less travelled with our wide network in China such as Kunming, Shantou and Shenzhen and India including Bhubaneswar, Kolkata and Visakhapatnam,” Lee added.

Credits
Client: AirAsia
Agency: Naga DDB, Malaysia
Campaign: Road Less Travelled

Alvin Teoh – ECD
Paul Lim – Deputy ECD
Sharon De Silva – Head of AV
Chris Chan – Head of Project Management
Rachel Hoo – Art Director
Paul Lim & Candice Chhoa – Writer
Terri Chua – Client Service Director
Jeevan Segaram – Account Director
Lee Boon Hsin – AV Producer
Film Director: Carolyn Chon
Exec. Producer: Pete Singh
DOP: Arvintharan
Producer: Sare Raman
Production Assistant : Josephine Lim
Editor: Sean
Post Production: APV Media
Audio: Fuse Adventures in Audio

Client –
Liew Wai Fun – Marketing Manager
Caroline Chai Set Peng – Marketing Manager
Yin Li Yen – Senior Marketing Manager
Ivan Ong Jian Hau – Marketing Manager
Spencer Lee – Head of Commercial
Shirley Tan – Senior Marketing Manager