Amazon: The Show Must Go On

An inspiring story of a determined young ballerina bringing the community together amidst the challenges this year set to an arrangement of Queen’s ‘The Show Must Go On’.

The timely ad demonstrates the determination of a highly trained dancer in the face of the COVID-19 pandemic, and sends a message of hope for the arts whilst capturing the community spirit which is guiding the world through this crisis.

Credits
Campaign: The Show Must Go On
Brand: Amazon
Advertising Agency: Lucky Generals, UK
VP global creative: Simon Morris
WW executive creative director: Jo Shoesmith
Senior campaign manager, EU: Jennifer Finch
Senior campaign manager, global: Kelly McFarren
Senior creative program manager, global: Kara York
Creative program manager, global: Jennifer Orrestad
Director: Melina Matsoukas
Production company: PrettyBird
Local production company: Division
Editing: Andrew Morrow
Post production: ETC
Sound: Sam Ashwell / 750mph
Music composition: Peter Mauder

This campaign is about:
2020 holiday ad, Taïs Vinolo, Christmas campaign, COVID-19 pandemic, Ballet dancer