Amazon Alexa Turns 3 – How Alexa has affected Indian Households and lives

Smart speakers have increasing popularity all around the globe. All of this is possible because of ever-improving technology and machine learning. Amazon’s Alexa entered Indian markets three years ago and has an increasing number of users and admirers since then. With its Alexa Turns 3 campaign, Amazon wants to showcase the perks of having an Alexa smart speaker at home and how everyone in Indian households loves Alexa.

Be it the Kids, the Elderly, or the young and energetic. Everyone loves Alexa for their reasons. The Kids love it for the music and vocational poems, the elderly get time to time reminders for their tasks and medicines, and the young get the liberty of controlling their smart homes at the point of their voices. Amazon has tried to display the same in its campaign.

The campaign is creative and displays how Alexa has made a place in Indian households and its importance in daily life.
“Ek neeli si roshni, se kar li jo dosti”

#AlexaTurns3​ #JustAsk​ #GetSmartWithAlexa​

Credits
Brand: Amazon
Campaign: Alexa Turns 3
Product: Alexa voice assistant