R.I.P. Leon – Relax, It’s iPhone

R.I.P. Leon – Apple’s Unsend Ad Starring Leon the Lizard. Relax, it’s iPhone.

Apple decided to showcase their innovative ‘unsend a text’ feature for iPhones through a captivating advertisement starring the talented lizard, Leon. In this compelling narrative, Leon takes on the role of a lifeless lizard, while his caretaker anxiously laments the apparent loss. As a haunting melody, the slowed chords of “Alive” by Hanni El Khatib intensify the guardian’s distress as he sends the fateful message. Then, in a miraculous resurrection, Leon suddenly springs back to life, perfectly synchronized with the lyrics of the song: ‘I can’t believe I’m alive, spun around, flipped upside down, I’m alive.’ Recognizing the extraordinary turn of events, the guardian swiftly retracts and unsends the message, ensuring that Leon the lizard continues his vibrant existence.

Credits
Advertiser: Apple iPhone
Products: Apple iPhone 14
Advertising Agency: TBWA\Media Arts Lab Los Angeles
Production Company: Biscuit Filmworks LA
Songs – ALIVE – Hanni El Khatib