Can Your Home Team Hold You Back? Ariel’s #ShareTheLoad Asks a Crucial Question

Ariel and BBDO India’s latest campaign, #ShareTheLoad, delves into the pertinent question for 2024: How capable is your home team at sharing household loads?

This concern strikes a chord with many women, as research indicates that a significant portion of them decline work-related travel due to worries about their partners’ ability to handle household chores effectively. However, the campaign takes a heartening approach by showcasing how teamwork, both at home and in the workplace, can lead to greater achievements. It emphasizes that while some men may serve as catalysts for change, others simply need a gentle push to aspire to be equal partners, despite societal conditioning or lack of awareness. Overall, the campaign underscores the importance of teamwork and shared responsibility in personal and professional realms.

Credits
Agency: BBDO India
Production House: Tiger Telly
Brand: Ariel
Campaign: #ShareTheLoad