Becel – Baking with Heart

Becel has shifted its focus from heart health to heartstrings.

Sometimes it’s hard to put into words what it is we want to say.
In there first film in the Baking with Heart series, They follow Lucy and her touching story as she finds a way to say thank you to a special person in her life, Jean. Lucy and her daughter, Margot, bake ‘Passion cake’, an old family recipe, and organize an extra special way to show how much Jean has touched their lives…and the lives of others.

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CREATIVE AGENCY: MullenLowe London
DIRECTOR: Peter King

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