Berlei: Womankind – The first bra that is truly kind to women

Berlei Womankind, brand wanted women to know that they no longer needed to squeeze into a preconceived idea of boob beauty! Women can now choose ultimate comfort simply by embracing their natural shape.

Introducing the first bra that is truly kind to women; Womankind by Berlei

The integrated campaign is supported by a social movement #boobtruth which aims to highlight the the painful, awkward, uncomfortable and funny realities behind bras.

Credits
Category: Clothing
Client: Berlei
Agency: The Monkeys
Production Company: Revolver/ Will O’Rourke & Somesuch UK
Director: Kim Gehrig
Editor – Elise Butt, Trim London
Post Production – Fin Design & Effects
Sound Design – Simon Kane, Song Zu

This campaign is about:
Advertising Standards Board, Social Movement, Bra, Advertising, Marketing Campaign, TV Commercial, Fashion, Award winning Campaign, Clios, Digital Film