Bridgestone – Eyes on the Road

Serviceplan Middle East and Bridgestone worked with the Dubai Police, Nasser Bin Addullatif Alserkal and RTA on a potentially life-saving health check campaign, designed to offer free health screenings to UAE truck drivers and consequently improve fitness and road safety. The campaign Bridgestone Eyes on the Road is launched with a film directed by Nixon Freire out of Hanzo Films.

The motivation is to encourage 1,000 truck drivers to have a health check-up. The check-up stations will be positioned at truck stops where drivers park up to rest on long journeys, position across major highways of the UAE in Sharjah, Dubai and Abu Dhabi. As well as a health check-up, drivers will be able to play computer games linked to fitness and mobility skills and have refreshments.

Credits
Campaign: Eyes on the Road
Advertising Agency: Serviceplan, UAE
Executive Creative Director: Akhilesh Bagri
Associate Creative Director: Victor Farias
Senior Account Manager: Alba Arteaga
Account Executive: Laith Alemailat
Managing Director: Natalie Shardan
Director/ Dp: Nixon Freire
Hero: Sukhjinder Singh
Production House: Hanzo Films
Executive Producer: Hijaz Moosa
Producer: Yanny Sanchez
Offline Editor: Neda Zag
Online Editor: Shibish Kk
Music/Sound Fx: Sonido Antro
Music And Audio Producer: Lucas Duque
Music: Daniel Lopes
Sound Design: Cuca Cunha
Colour Grading: Cassi Umetsu / The end post
First AD: Faizal Amin
Line Producer: Siyad Kannoth

Tags:
United Arab Emirates, Automotive, Public Interest, NGO, Bridgestone, Dubai Police, Serviceplan, Health, Fitness, Film, Driver, Truck, Health Check Campaign, Eyes on the Road, Road Safety Campaign, Serviceplan Middle East