Budweiser, one of the best-selling beer brands in the U.S., wanted to “win” the Super Bowl by creating the most popular ad. To get started, it turned to Google’s BrandLab for coaching on consumer insights and advertising trends around the big game. Based on what it learned, Budweiser executed a digital strategy that involved releasing and promoting its “Puppy Love” spot on YouTube six days before the actual Super Bowl. In the end, Budweiser scored big time, winning more than 50M views—and the accolade for the #1 ad of the 2014 Super Bowl.
Campaign: Puppy Love