Burger King Whopper® Diamond

This one is for all true lovers out there: witness how Burger King turned WHOPPER® into real diamonds, as a burning symbol of love and `YOUR WAY` – for a very special occasion. Burger King Whopper Diamond

In a new heart-warming documentary-style commercial, Soup Film’s director duo The Dons make Burger King’s ‘Your-Way’ philosophy come to life. Burger King’s German branch, the sponsor of this year’s Christopher Street Day in Cologne on July 7th, decided to turn Whopper ashes into diamonds to celebrate marriage equality in Germany. Together with Garabarz & Partner and Soup Film, they devised a campaign that underlines their belief in free choice and equality – whether in burgers or in partners. After having just been celebrated and awarded for the Soup Film production ‘ZDF Auslandskorresponenten,’ The Dons yet again prove their unique talent to capture intimate, authentic and charming real life moments on camera. What at first sight looks like a bad joke – a Whopper gets completely burnt pitch-black in an oven – soon turns out to be a touching statement for love and diversity, as the film documents the wedding of two men, who are unable to get married in their countries.

Credits
Category: Restaurants & fast food
Client: Burger King
Agency: Grabarz & Partner, Hamburg
Production: Soup.Film
Country: Germany